# Connecting Klaviyo
Klaviyo is a popular email marketing app used by many merchants. Order Editing works seamlessly with Klaviyo to send automated post-purchase emails notifying customers they have time to edit their orders.
**Key benefit**: This automated email strategy is proven to maximize upselling results by reminding customers of their editing window.
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### Why Use Klaviyo with Order Editing
**The problem:** Customers may close the Thank You page before seeing their editing options, missing the opportunity to make changes or add items.
**The solution:** An automated Klaviyo email reaches customers in their inbox, increasing awareness and engagement with Order Editing features.
**Results:** Many merchants using this strategy see significantly higher upsell conversion rates.
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