# Confirmation Email

#### **Why Switch from Shopify's Default Email?**

Shopify's order confirmation email works—it gets the job done. But it's basic, unbranded, and most importantly, **it's a missed opportunity**.

Your order confirmation email has the **highest open rate of any email you'll ever send** (60-70%). Customers are actively waiting for it, checking their inbox within minutes of purchase. Why waste that engagement on a generic template?

**The problem with Shopify's default confirmation email:**

* Limited customization options
* Can't add upsells or cross-sells
* No advanced segmentation or personalization
* Misses the opportunity to drive customers back to edit/add items
* Basic, un-branded design that doesn't match your store aesthetic

#### How to send Order Confirmation emails with Klaviyoo?

{% embed url="<https://www.youtube.com/watch?v=qTG-wvAp8nI>" %}


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