# Beauty & Comestics
#### **What to upsell:**
**Complementary products:**
* Lipstick with lip liner or lip gloss
* Foundation with primer and setting spray
* Mascara with eyeliner and eyebrow pencil
* Moisturizer with serum and eye cream
* Shampoo with conditioner and hair mask
**Travel/mini sizes:**
* Mini versions when customer buys full-size products
* "Try it first" sizes of related products
* Travel-friendly duos or trios
**Complete skincare routines:**
* Morning routine sets (cleanser, toner, moisturizer, SPF)
* Night routine sets (makeup remover, cleanser, serum, night cream)
* Treatment sets (exfoliator, mask, treatment serum)
**Application tools:**
* Makeup brushes with makeup products
* Sponges with foundation
* Eyelash curlers with mascara
* Spatulas with skincare jars
**Related shades/variants:**
* Different shades of the same product
* Complementary colors (blush with lipstick)
* Day/night versions
***
**Example strategies:**
**Strategy 1: Complete the Routine**
* Customer buys: Moisturizer
* Upsell: Cleanser, toner, serum from same line
* Why it works: Products from same line work better together, customers want complete routines
**Strategy 2: Perfect Pairing**
* Customer buys: Red lipstick
* Upsell: Matching lip liner, lip brush, makeup remover
* Why it works: Helps achieve professional results and makes application easier
**Strategy 3: Discovery Set**
* Customer buys: Full-size night cream
* Upsell: Travel sizes of other products in the line
* Why it works: Low-risk way to try complementary products before committing to full sizes
**Strategy 4: Shade Extension**
* Customer buys: Nude lipstick
* Upsell: Red and pink shades from same formula
* Why it works: If they love the formula, they'll want it in other colors
***
**Best practices for beauty:**
* Show product compatibility ("Works best with...")
* Offer "Routine Builder" with discount for multiple products
* Include shade matching and skin type recommendations
* Bundle trial sizes with full-size purchases
***
#### Ready to create your upsell strategy?
We have a range of different upsell strategies for you to choose from!
Get started
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