Beauty & Comestics
What to upsell:
Complementary products:
Lipstick with lip liner or lip gloss
Foundation with primer and setting spray
Mascara with eyeliner and eyebrow pencil
Moisturizer with serum and eye cream
Shampoo with conditioner and hair mask
Travel/mini sizes:
Mini versions when customer buys full-size products
"Try it first" sizes of related products
Travel-friendly duos or trios
Complete skincare routines:
Morning routine sets (cleanser, toner, moisturizer, SPF)
Night routine sets (makeup remover, cleanser, serum, night cream)
Treatment sets (exfoliator, mask, treatment serum)
Application tools:
Makeup brushes with makeup products
Sponges with foundation
Eyelash curlers with mascara
Spatulas with skincare jars
Related shades/variants:
Different shades of the same product
Complementary colors (blush with lipstick)
Day/night versions
Example strategies:
Strategy 1: Complete the Routine
Customer buys: Moisturizer
Upsell: Cleanser, toner, serum from same line
Why it works: Products from same line work better together, customers want complete routines
Strategy 2: Perfect Pairing
Customer buys: Red lipstick
Upsell: Matching lip liner, lip brush, makeup remover
Why it works: Helps achieve professional results and makes application easier
Strategy 3: Discovery Set
Customer buys: Full-size night cream
Upsell: Travel sizes of other products in the line
Why it works: Low-risk way to try complementary products before committing to full sizes
Strategy 4: Shade Extension
Customer buys: Nude lipstick
Upsell: Red and pink shades from same formula
Why it works: If they love the formula, they'll want it in other colors
Best practices for beauty:
Show product compatibility ("Works best with...")
Offer "Routine Builder" with discount for multiple products
Include shade matching and skin type recommendations
Bundle trial sizes with full-size purchases
Ready to create your upsell strategy?
We have a range of different upsell strategies for you to choose from!
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