When we first crossed paths with Craftberry, it was clear they weren’t just building Shopify stores, they were building brands.
Founded by Preslav back in 2015 after he launched his first Shopify store, Craftberry started as a solo operation. Bobby joined as co-founder in 2019, and since then they’ve scaled fast, but smart. From six people in 2021 to over twenty in-house experts today, they’ve kept the same values from day one: a growth mindset, mutual respect, transparency and a genuine obsession with quality.
Over the last few years, Craftberry has quietly become one of the most trusted Shopify Plus agencies in the world. With over 700 projects delivered and more than $320 million in revenue generated for clients in 2022 alone, they’ve earned their place in the top 2% of Shopify Experts.
They’re not a bloated agency hiding behind layers of account managers. They’re a lean, focused team of designers, engineers and strategists who work directly with clients to solve real problems and unlock serious growth.
That’s why this partnership with Order Editing just makes sense.
What They Do Best
Craftberry’s service offering is exactly what ambitious Shopify brands need:
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Custom Shopify Plus builds fast, robust, conversion-focused stores that go well beyond themes
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Headless architecture for brands that want flexibility and speed at scale
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Replatforming seamless migrations from platforms like Magento or Shopware, with zero downtime
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UX design & CRO grounded in performance, not fluff
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Optimisation retainers keep improving post-launch with a team that actually cares
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Internationalisation, accessibility & custom dev all handled under one roof
They’ve also nailed the tech integrations: subscriptions, loyalty programmes, upselling and cross-selling, email and SMS flows, tracking setups, server-side GA4, and custom app development using Shopify Functions.
This is a team that builds not just the store, but the full-stack experience around it.
The Brands They Work With
Craftberry’s client roster includes some seriously sharp names across fashion, tech, health and lifestyle, including one of the biggest breakout sportswear brands on the planet.
Yes, On Running, the billion-dollar brand known for its high-performance trainers and Swiss-engineered style trusts Craftberry with their Shopify work.
They’ve also worked with Glowforge, helping the 3D printer unicorn replatform from Shopware to Shopify Plus with a complete UX and front-end overhaul. Honest Baby Clothing brought them in to scale their DTC operation with a high-converting storefront. For Bang Cookies, they built a full Shopify Plus setup and native mobile app. And they’ve supported everyone from Jordan Belfort’s team to DTC jewellery, skincare, and wellness brands across Europe and North America.
Craftberry clients span the US, UK, Canada, Germany and Bulgaria, and they tend to stick around. 90% of their clients stay with them for more than two years, which says a lot.
What Clients Say
It’s not just the results that are impressive, it’s the way they work. Here's what clients have to say:
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“They don't feel like an agency, but rather part of a team that is just as invested in our company's success as we are.”
— Michael Silva, VP of E‑Commerce & DTC Marketing, Honest Baby Clothing
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“They were able to keep us informed and not wondering what was going on.”
— Emily Iser, Software Engineering Manager, Glowforge
⭐️⭐️⭐️⭐️⭐️
“They have good communication and timely response.”
— George Kuan, Founder, Bang Cookies
⭐️⭐️⭐️⭐️⭐️
“CraftBerry is a team I can rely on.”
— Founder, Nutrition & Supplements brand
It’s this level of partnership, that embedded, proactive mindset that really sets Craftberry apart. And it’s exactly what we look for in a partner.
Why Order Editing & Craftberry Work So Well Together
Craftberry understands that a great customer experience doesn’t end at checkout. That’s why they’re so good at building for what happens next.
They design stores with post-purchase in mind, how customers can edit orders, how brands can offer upsells, how to reduce friction and support tickets while giving shoppers more control.
That’s where we come in.
Order Editing lets Craftberry clients offer the kind of self-service that customers love: address changes, product swaps, forgotten discount codes, and yes, post-purchase upsells. All while protecting ops workflows and minimising customer service volume.
Together, we help brands unlock more value from every transaction, without needing to rebuild anything from scratch. Craftberry delivers the frontend experience, we bring the backend flexibility. Simple as that.
Final Word
If you’re scaling fast and want to get your Shopify stack right from the ground up, Craftberry is the partner you want in your corner.
They’re thoughtful, technically sharp, and genuinely invested in helping brands grow. We’re proud to call them a partner, and even more excited about what we’ll build together.