The best partnerships in tech feel inevitable in hindsight. That’s how we felt about Giftnote.
Order Editing was built to give ecommerce teams control over what happens after checkout. Because those post-purchase moments are where brands either cement the experience… or fall short. Giftnote turns gifting into a proper channel, not a messy bolt-on. It does it in a way that feels effortless to the sender, joyful to the recipient, and valuable to the brand.
We knew we had to work together.
Today, we’re proud to partner with Giftnote to help brands make every order better. Smarter edits. Seamless gifting. Happier customers.
Shared DNA: post-purchase brilliance
Giftnote and Order Editing both sit in the most overlooked (and arguably most important) part of the ecommerce funnel: the moment after checkout.
With Order Editing, customers can fix mistakes, change their address, or add forgotten items. It reduces friction, saves your support team hours, and increases revenue through clever upsells.
Giftnote picks up where Shopify leaves off. It lets senders add personalised gift messages, schedule their delivery, and tie the whole experience into delivery tracking. No extra fulfilment work, no ugly paper inserts, just a brilliant digital touchpoint that makes gifting feel modern.
From correction to connection. 
Why it matters
Modern ecommerce is about more than just conversion. It’s about the full experience. And that means giving customers more control, more joy, and fewer reasons to message support.
Our mutual customers like Billini, Rothy's, and The Oodie already know the power of these tools. They’re combining smart gifting with smarter operations to drive both revenue and loyalty.
Billini
Billini is a bold, trend-forward footwear brand from Australia, serving a fashion-conscious audience across the globe. They’re known for fast drops, high intent gifting purchases, and a strong focus on CX.
⭐️⭐️⭐️⭐️⭐️
“We've partnered with Giftnote to make life that little bit easier for our customers when it comes to gifting to friends and family during life's special moments. The app integrated seamlessly with Shopify and linked effortlessly with our Yotpo CRM. So far, we love having it as part of our suite and our customers do too. Highly recommend!”
Billini (Giftnote)⭐️⭐️⭐️⭐️⭐️
“Order Editing helped us cut down support tickets and gave our customers more confidence. We saw post-purchase upsells climb almost immediately and fewer WISMO queries.”
Billini (Order Editing)
Rothy’s
Rothy’s is an iconic footwear and accessories brand built on sustainability and cult-fan loyalty. Gifting is a major channel for them, and experience is everything.
⭐️⭐️⭐️⭐️⭐️
“We needed a way to let customers fix mistakes before they reached out to support. Order Editing slotted right in. It’s intuitive and impactful. Our support load dropped and upsells added incremental value.”
Rothy’s (Order Editing)⭐️⭐️⭐️⭐️⭐️
“GiftNote has been an amazing app that has helped solve our gift messaging problem. We used to send the note that the user wrote to our 3PL to be printed on a piece of paper but now GiftNote digitizes this experience and enables the customer to decide when they want their message delivered. They integrate with all the carriers we work with and also integrate with our ESP so that we can style the experience on brand.”
Rothy’s (Giftnote)
The Oodie
The Oodie has taken the world by storm with its viral wearable blanket. With huge Q4 volumes and constant gift purchases, post-purchase efficiency is everything.
⭐️⭐️⭐️⭐️⭐️
“Giftnote’s gifting experience helped us unlock new revenue, reduce gifting support tickets, and get more visibility into gifting behaviour. The customer journey is smoother and the ROI is clear.”
The Oodie (Giftnote)⭐️⭐️⭐️⭐️⭐️
“It’s been a game changer in peak. Being able to intercept orders, reduce return rates and let customers fix their own mistakes made life easier for everyone. It paid for itself in a matter of days.”
The Oodie (Order Editing)
What's possible now
Together, Giftnote and Order Editing unlock a better end-to-end journey. Here’s what that looks like:
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A customer places a gift order
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They forget the gift message
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Order Editing email lands: "Want to fix anything? Add a message?"
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They click. Giftnote handles the rest.
It also works the other way. Maybe the recipient address is wrong. Or the size. Or they forgot to add a second item. The customer clicks the Order Editing link and makes the change without raising a ticket.
That’s the experience your customers deserve. And the operational efficiency your team will love.
Built to scale
This partnership isn’t just for small indie brands. Giftnote and Order Editing both work across some of the biggest and most complex Shopify Plus environments. With integrations into Klaviyo, Yotpo, Loop Returns, Gorgias, and your 3PL, this isn’t just an app add-on – it’s infrastructure.
And it’s fast to implement. You can be up and running in hours, not weeks.
Let’s make every order better
Gifting should feel good. Editing should be easy. Revenue should go up, not support tickets.
With Giftnote and Order Editing working together, all of that is finally within reach.
Ready to unlock better post-purchase?
Get in touch and let’s make it happen.