Smarter Post-Purchase Experiences: Shero Commerce x Order Editing
Dave Wiltshire
Nov 28, 2025
In eCommerce, the best customer experiences don’t stop at checkout, they start there. Order Editing and Shero Commerce share that same belief. Together, we are helping Shopify brands rethink what happens after a customer clicks “buy.”
Who Are Shero Commerce?
Founded in upstate New York in 2010 by Beth and Gentian Shero, Shero Commerce has grown from a basement startup into a global eCommerce agency with offices across the US and Europe. They have built their name on crafting performance-driven Shopify experiences for brands that value results as much as design.
Shero are expanding their operations in the UK, with a brilliant Shopify practice based in London, working closely alongside their US and global teams.
Shero’s Shopify team deliver end-to-end strategy across:
- Shopify design, development and replatforming
- Conversion-focused design and UX optimisation
- Email and SMS marketing (Klaviyo, Attentive, Postscript)
- SEO, paid media and performance analytics
- CRO and ongoing optimisation
“We don’t just build stores, we build ecosystems where every click, every email, and every checkout works harder.”
Beth Shero, CEO Shero
They are the go-to agency for brands that want to scale without compromising quality, and that is exactly where the partnership with Order Editing fits in.
A Shared Vision for Smarter Commerce
“Shero are the kind of agency you want in your corner, technically sharp, commercially minded, and genuinely invested in merchant success. We both believe the post-purchase experience is the most under-used growth channel in eCommerce, and together we are making it count.”
Hamish McKay, CEO of Order Editing
Shero’s Shopify expertise and Order Editing’s automation technology combine to deliver exactly that, operational efficiency, new revenue, and a better customer journey for high-volume retailers.
The Value of Order Editing
Every customer interaction after checkout matters. Whether it is an address correction, a size change, or a forgotten discount code, Order Editing turns those once-manual tasks into moments of retention and revenue.
Here is what that looks like in numbers:
- 10–20% fewer customer service tickets after implementation
- Up to 18% fewer returns for fashion and apparel brands
- 1% of customers add products post-purchase, creating immediate new revenue
- Payback period measured in weeks, not months
And it is not just theory, brands are living it.
Real Results from Real Brands
⭐️⭐️⭐️⭐️⭐️
“Made a huge impact by eliminating the need to manually handle order edits. There’s also a clear revenue benefit, customers add new items post-purchase. The ability to offer self-service edits is invaluable.”Oh Polly, UK
- 20% fewer support tickets
- £50,000+ in upsell revenue within 60 days
⭐️⭐️⭐️⭐️⭐️
“No brainer for our team. Saves our team a massive amount of time. Address editing in particular has become almost non-existent. It should be built into Shopify natively.”
Nakie, Australia
- 4,000 fewer support tickets
- $10,000+ upsell revenue in 60 days
⭐️⭐️⭐️⭐️⭐️
“Order Editing is a game changer, not just in reducing tickets for Customer Service, but also in time spent manually changing orders by the Operations team. Great app with an even greater team.”
Muscle Nation, Australia
- 10–15% drop in manual change requests
- Significantly higher CS productivity
⭐️⭐️⭐️⭐️⭐️
“We went from dozens of address change tickets every week to almost none. It’s completely changed how our CX team operates.”
Hexclad, United States
- Over 10% reduction in service requests overnight
- $500,000+ in upsell revenue through Order Editing
⭐️⭐️⭐️⭐️⭐️
“More than 10% of our customers use Order Editing features, whether that’s adding to an order, correcting an address, or applying a discount. It’s saving hours every week.”
Beards & Daisies, UK
- 4+ hours saved per support agent per month
- £4,000 monthly upsell revenue
- 27% uplift in AOV on edited orders
⭐️⭐️⭐️⭐️⭐️
“Order Editing has helped us maintain revenue, reduce cancellations and reduce our customer support queries. It’s helped us give customers full control post-purchase, reducing friction and improving our AOV.”
Strathberry, UK
The Numbers Behind the Stories
Across hundreds of merchants, data shows consistent impact:
- 1% of all customers add more to their order post-purchase, creating an entirely new revenue stream
- 5% of all customers interact with order editing, meaning one in twenty shoppers benefits from a better experience
- Customer service teams save 4–6 hours per agent per week thanks to fewer “change my order” tickets
- Brands see revenue growth without extra acquisition spend simply by optimising the post-purchase flow
Or as Hamish puts it:
“We are helping merchants turn what used to be a support ticket into a profit opportunity. It is the easiest ROI in eCommerce.”
Why Shero and Order Editing Work So Well Together
Shero’s clients already expect world-class design, performance and scalability. By introducing Order Editing, they are now delivering even more, a post-purchase experience that drives loyalty, retention, and measurable ROI.
Shero’s team are known for their communication and strategic guidance. Their clients call them:
⭐️⭐️⭐️⭐️⭐️
“Incredible partners, always responsive, thoughtful, and invested in our success. They don’t just deliver projects, they deliver growth.”
Benchmade Knife Company, Joe Prebich, VP of Marketing
⭐️⭐️⭐️⭐️⭐️
“Our Shopify store has never performed better. Shero brought together design, SEO, and marketing into a single strategy that drives results every month.”
Cloré Beauty Supply, Clemens Kim, COO
⭐️⭐️⭐️⭐️⭐️
“The team at Shero are true professionals. They met every deadline, stayed within budget, and delivered a site that not only looks great but performs even better.”
Gardien, Caroline Mungenast, Director of Marketing
Hamish sums it up perfectly:
“Shero understand the full customer journey, from acquisition to delivery and everything after. That is why we love working with them. They are not just great developers, they are great thinkers.”
The Future of Post-Purchase
Together, Shero Commerce and Order Editing are changing how brands think about Shopify operations. The checkout is no longer the finish line, it is the starting point for retention, satisfaction, and revenue growth.
From address corrections to upsells, and cancelled orders to saved ones, this partnership gives Shopify merchants total control of what happens post-purchase, with happier customers and healthier bottom lines.
“Every store wants to drive more revenue and reduce workload. Order Editing does both, instantly.”
Hamish McKay, CEO, Order Editing
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