$100M raised. One powerful integration.
That is the headline. And it matters.
Swap doubling down on global commerce infrastructure is a huge signal for the market. For brands like Rat & Boa, Lucy & Yak, Lazy Oaf and Duke and Dexter, this integration unlocks something genuinely powerful.
It means brands can let customers make post purchase changes and upsell, no matter what market they sell into.
No messy workarounds. No cross border panic in the finance team.
The global ecommerce tension
International growth is where the opportunity is. It is also where complexity lives. Duties, taxes and fees must be calculated correctly at checkout in every market.
At the same time, customers are human. They pick the wrong size. They ship to an old address. They forget to add something to their basket.
Historically, brands had two choices. Block post purchase edits and protect the numbers, or allow manual changes and introduce risk. Neither is ideal.
This integration removes that trade off.
What Swap does
“Swap accurately calculates duties, taxes and fees at checkout in global markets.”
The correct landed cost is presented to the customer based on where they are buying from and where the order is going. For cross border brands, that level of accuracy is critical.
What Order Editing does
“Order Editing lets customers make changes to an order they recently placed.”
Order Editing creates a short grace window before fulfilment where customers can self service changes instead of emailing support. Within that window, customers can:
• Update their address
• Change size or colour
• Add or remove items
• Apply a forgotten discount code
• Continue shopping from the storefront
Retailers consistently report a 10 to 20% reduction in support tickets after implementing Order Editing
Between 0.5 to 1% of customers increase their order value post purchase through upsell flows One fashion brand earned £52,381 in upsell revenue within 60 days
It is simple on the surface. Behind the scenes, it eliminates operational friction and unlocks measurable revenue.
How it works together
A customer checks out. Swap calculates duties, taxes and fees as normal. If the customer then uses Order Editing to amend their order, Shopify updates it. Swap detects the change and recalculates automatically.
“Together with our integration, brands can let customers self service, update an address or continue shopping from the storefront in any market they are purchasing from.”
The final order value and the final duties stay aligned. There is no manual recalculation and no compliance risk introduced by post purchase flexibility.
Growth without compromise
Customers expect control. Global commerce demands precision. With Swap and Order Editing integrated, brands do not have to choose between the two.
They can sell into any market, give customers the power to fix mistakes or add more to their order, and trust that duties and taxes will be recalculated correctly in the background.
Fewer tickets. More upsell revenue. Accurate global calculations.
If you would like to see how this would work for your store, click the link in the comments and let’s show you.