"This Goes With That" Upsell Offer

What is "This Goes With That" Upsell Offer?

"This Goes With That" is a flexible upsell strategy that allows you to place product recommendations anywhere on your Thank You and Order Status pages with full size and position control. It's ideal for merchants who want more design flexibility than the standard Primary Upsell carousel provides.

Key Features

Full Customization

Like other upsell strategies, you have complete control over targeting:

Targeting options:

Order value thresholds
Specific products in cart
Products NOT in cart
Product types or collections
And more

Flexible Placement and Sizing

Unlike Primary Upsell carousel, "This Goes With That" can be:

Placed anywhere on the page
Resized to fit your design
Styled to match your brand
Adjusted for aspect ratio and dimensions

This gives you complete creative control over how upsells appear.

Important: Cannot Be Used With Primary Upsell

"This Goes With That" Upsell Offer replaces the Primary Upsell carousel. These two features cannot be used together—you must choose one or the other.

Choose "This Goes With That" if:

You want custom placement and sizing control
You have specific design requirements
You prefer flexibility over preset layouts

Choose Primary Upsell if:

You want a quick, ready-made carousel solution
You prefer the standard placement and styling

Setting Up "This Goes With That" Upsell Offer

Step 1: Create Your Upsell Strategy

Navigate to Upsell Strategies in your Order Editing dashboard
Click Create New Strategy
Select "This Goes With That" Offer template
Follow the prompts to configure your strategy (see examples below)
Click Save

Step 2: Add Block to Thank You Page

Go to Shopify Settings > Checkout
Click Customize (for your active checkout configuration)
Navigate to the Thank You Page tab
Click Add Block
Select "Personalised Upsell" from Order Editing
Note: The block will not populate or show content—this is normal
Position the block where you want it to appear on the page
Customize in Block Settings (see Best Practices below):
Adjust sizing and aspect ratio
Click Save

Step 3: Add Block to Order Status Page

While still in Checkout customization, navigate to the Order Status Page tab
Click Add Block
Select "Multi Currency Offers" from Order Editing
Note: The block will not populate or show content—this is normal
Position the block where you want it to appear
Customize in Block Settings:
Adjust sizing and aspect ratio
Click Save

Note: If you don’t add these blocks to the checkout, the strategy will populate in the form of a Primary Upsell carousel.

Best Practice: Adjust Block Size

Default Size Issue

The upsell block loads at a very large size by default, which can overwhelm the page and look disproportionate.

Configuration Examples

Simple Example: Broad Appeal

Goal: Show recently viewed products to all customers

Setup:

Rule: None
Applies to all orders
Product Module: Recently Viewed Products
Shows items customer has browsed
Strategy Discount: 20%

Result: All customers see products they recently viewed with 20% discount, placed exactly where you want on the page with custom sizing.

Advanced Example: High-Value Targeted Offer

Goal: Upsell premium accessories to high-value surfboard buyers

Setup:

Rule 1: Product Type equals "Surfboard"
Rule 2: Order Total is greater than $200
Targets only premium surfboard purchases
Product Module: A Group of Products - Various surf waxes
Manually curated selection of wax products
Strategy Discount: 50%
High discount for high-value customers

Result: Customers who just spent $200+ on a surfboard see premium surf wax options at 50% off—a generous offer for valuable customers.

Why this works: Rewards big spenders with premium discounts on relevant accessories.

Step-by-Step: Creating Your Strategy

1. Set Your Rules (Triggers)

Define when the upsell appears

Common rules:

Order value thresholds - "Order total is greater than $X"
Product in cart - "Product type equals [category]"
Product NOT in cart - Show complementary items customer didn't buy
Collections - Target specific product groups
Combine multiple rules - Create highly specific targeting

2. Choose Product Module

Select which products to display

Example options:

Recently Viewed Products - Leverages proven interest
Related Products - Automatic complementary suggestions
Single Product - One specific item
Group of Products - Curated selection you choose manually
Product Collection - Items from a specific collection

3. Set Strategy Discount

Enter discount percentage

Example options:

10-25% for broad strategies
30-50% for targeted, high-value customer strategies
0% for generic strategies

4. Customize Block Display

After adding blocks to Thank You and Order Status pages:

Size and Layout:

Adjust aspect ratio (recommend 3:1)

5. Test and Refine

Place test orders to see how the upsell appears and make adjustments to sizing, placement, and styling.

Best Practices

Design and Sizing:

Always adjust default size - Start with 3:1 aspect ratio to avoid overwhelming the page
Test on mobile - Ensure sizing works on all devices
Keep it visible but not intrusive - Should enhance, not distract from order confirmation

Product Selection:

Show 1-4 products maximum - Avoid overwhelming customers
Prioritize relevance - Use rules to show highly relevant products
Consider order value - Higher order values can support higher upsell discounts
Use recently viewed for broad appeal - Works well when you can't predict customer interests

Strategy:

Create multiple strategies - Different rules for different customer segments
Test discount levels - Find balance between conversion and profitability
Monitor performance - Track which strategies convert best and optimize

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Last updated 1 month ago