Commodity Goods

What to upsell:

Same item in bulk:

  • "Add 1 more and save 15%"

  • Multi-pack discounts

Higher quantities:

  • Encourage stocking up on frequently purchased items

  • Show cost-per-unit savings

  • Family-size or commercial-size options

Related consumables:

  • Items typically bought together

  • Household essentials bundles

  • Cleaning supplies sets

  • Personal care product groups


Example strategies:

Strategy 1: Stock Up Smart

  • Customer buys: 1 pack of paper towels

  • Upsell: "Add 2 more packs—save $8 and never run out"

  • Why it works: Clear savings, convenience, prevents running out

Strategy 2: Household Bundle

  • Customer buys: Dish soap

  • Upsell: Sponges, hand soap, all-purpose cleaner, trash bags

  • Why it works: Combines commonly purchased items, one-stop shopping


Best practices for commodity goods:

  • Show clear per-unit cost savings for bulk purchases

  • Highlight convenience and "never run out" benefits

  • Bundle frequently purchased items together

  • Use urgency ("Stock up now before prices increase")

  • Show how much they'll save over time

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