Jewellery & Gifts
What to upsell:
Matching sets:
Earrings with necklaces
Bracelets with rings
Watches with cufflinks
Pendant with chain
Gift enhancement:
Premium gift wrapping
Gift boxes and bags
Greeting cards
Jewelry boxes and organizers
Collection completion:
Complete the set with coordinating items
Stackable rings or bracelets
Layering necklaces
Mix-and-match pieces
Care products:
Jewelry cleaners
Polishing cloths
Storage solutions
Anti-tarnish strips
Complementary pieces:
Different metal finishes of same style
Seasonal variations
Occasion-specific pieces (wedding, anniversary, birthday)
Example strategies:
Strategy 1: Complete the Set
Customer buys: Pearl necklace
Upsell: Matching pearl earrings, bracelet, ring—"Bridal set discount 25% off"
Why it works: Sets are more valuable together, coordinated look for special occasions
Strategy 2: Gift-Ready
Customer buys: Diamond pendant
Upsell: Premium gift box, personalized message card, gift wrapping service
Why it works: Convenience for gift-givers, presentation matters for jewelry
Strategy 3: Everyday + Special Occasion
Customer buys: Everyday gold hoops
Upsell: Statement drop earrings for special occasions
Why it works: Variety for different settings, complete jewelry wardrobe
Strategy 4: Stacking Collection
Customer buys: Thin gold ring
Upsell: "Stack with these complementary rings" (2-3 coordinating rings)
Why it works: Trendy stacking look, personalized combinations
Best practices for jewelry:
Show products worn/modeled on people
Offer "Gift Guide" suggestions by occasion and price
Highlight materials and quality (14k gold, sterling silver, etc.)
Bundle gift services at checkout (wrapping, cards, personalization)
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