Food & Beverage
What to upsell:
Flavor varieties:
"Try our other flavors" when customer orders one
Sample packs with multiple flavors
Seasonal or limited-edition flavors
New releases or best-sellers
Recipe ingredients (meal solutions):
Pasta sauce with pasta
Marinades with proteins
Spices with cooking oils
Salad dressing with salad kits
Baking ingredients together (flour, sugar, vanilla)
Bulk and multi-pack options:
Larger quantities at per-unit discount
Multi-packs (3-pack, 6-pack, 12-pack)
Subscribe & Save options
Family-size versions
Complementary products:
Coffee with filters, mugs, sweeteners
Tea with honey, strainers, teapots
Snacks with beverages
Condiments with main ingredients
Gift and variety options:
Gift sets and sampler boxes
Seasonal bundles
"Build your own" variety packs
Example strategies:
Strategy 1: Complete the Meal
Customer buys: Pasta
Upsell: Marinara sauce, parmesan cheese, Italian seasoning, garlic bread
Why it works: Convenience—everything needed for dinner in one order
Strategy 2: Flavor Adventure
Customer buys: Vanilla protein powder
Upsell: Chocolate, strawberry, cookies & cream flavors
Why it works: Variety prevents flavor fatigue, customers want options
Strategy 3: Stock Up & Save
Customer buys: 1 bag of coffee
Upsell: "Buy 1 more bag, save 20%"
Why it works: Coffee is consumed regularly, bulk buying saves money and trips
Strategy 4: Snack Pairing
Customer buys: Almond butter
Upsell: Crackers, pretzels, apple chips, granola bars
Why it works: Shows how to use the product, provides complete snacking solution
Best practices for food & beverage:
Highlight freshness and expiration dates for bulk orders
Show serving suggestions and recipe ideas
Include nutritional information and dietary labels (vegan, gluten-free, etc.)
Create themed bundles (breakfast essentials, Italian dinner night, snack pack)
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