# Fashion & Apparel

#### **What to upsell:**

**Accessories with clothing:**

* Belts with pants or jeans
* Jewelry (necklaces, earrings, bracelets) with dresses
* Scarves with coats or jackets
* Bags with outfits
* Socks with shoes

**Matching collection items:**

* Show coordinating pieces from the same collection
* "Complete the look" suggestions
* Tops with bottoms from same line
* Layering pieces that match

**Seasonal add-ons:**

* Jackets with summer dresses (for evening)
* Tank tops with cardigans
* Shorts with long-sleeve shirts

***

**Example strategies:**

**Strategy 1: Complete the Outfit**

* Customer buys: Black dress
* Upsell: Statement necklace, strappy heels, clutch bag
* Why it works: Customers envision the complete look and want to recreate it

**Strategy 2: Build the Capsule Wardrobe**

* Customer buys: White t-shirt
* Upsell: Black jeans, denim jacket, sneakers
* Why it works: Helps customers create versatile wardrobe basics

**Strategy 3: Same Item, More Colors**

* Customer buys: Gray hoodie
* Upsell: Same hoodie in black, navy, olive
* Why it works: If they love one, they'll want backups in other colors

***

**Best practices for fashion:**

* Offer "Shop the Look" bundles with slight discount
* Highlight limited stock or trending items
* Consider price point—accessories should be 20-40% of main item cost

***

#### Ready to create your upsell strategy?

We have a range of different upsell strategies for you to choose from!

<a href="/pages/zpFd9m0zOtkpIz3p4nlf" class="button primary">Get started</a>


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