Fashion & Apparel
What to upsell:
Accessories with clothing:
Belts with pants or jeans
Jewelry (necklaces, earrings, bracelets) with dresses
Scarves with coats or jackets
Bags with outfits
Socks with shoes
Matching collection items:
Show coordinating pieces from the same collection
"Complete the look" suggestions
Tops with bottoms from same line
Layering pieces that match
Seasonal add-ons:
Jackets with summer dresses (for evening)
Tank tops with cardigans
Shorts with long-sleeve shirts
Example strategies:
Strategy 1: Complete the Outfit
Customer buys: Black dress
Upsell: Statement necklace, strappy heels, clutch bag
Why it works: Customers envision the complete look and want to recreate it
Strategy 2: Build the Capsule Wardrobe
Customer buys: White t-shirt
Upsell: Black jeans, denim jacket, sneakers
Why it works: Helps customers create versatile wardrobe basics
Strategy 3: Same Item, More Colors
Customer buys: Gray hoodie
Upsell: Same hoodie in black, navy, olive
Why it works: If they love one, they'll want backups in other colors
Best practices for fashion:
Offer "Shop the Look" bundles with slight discount
Highlight limited stock or trending items
Consider price point—accessories should be 20-40% of main item cost
Ready to create your upsell strategy?
We have a range of different upsell strategies for you to choose from!
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