Home Goods
What to upsell:
Coordinating items:
Matching pillows with bedsheets
Rugs with curtains in same color family
Throw blankets with decorative pillows
Coordinating bathroom accessories (soap dispenser, toothbrush holder, towels)
Room completion:
Additional pieces to complete a room setup
Furniture sets (nightstand with bed frame)
Complete bedding sets (sheets, duvet, pillows, shams)
Kitchen sets (matching dishes, glassware, utensils)
Care and maintenance products:
Furniture polish with wood furniture
Fabric protectors with upholstered items
Mattress protectors with mattresses
Rug pads with area rugs
Cleaning supplies specific to materials
Functional add-ons:
Hangers with closet organizers
Drawer liners with dressers
Cabinet hardware with storage solutions
Light bulbs with lamps
Example strategies:
Strategy 1: Complete the Bed
Customer buys: Queen sheet set
Upsell: Matching duvet cover, pillow shams, decorative throw pillows, bed skirt
Why it works: Creates cohesive bedroom aesthetic, visualize complete look
Strategy 2: Room Refresh
Customer buys: Living room curtains
Upsell: Matching throw pillows, area rug, decorative vases in coordinating colors
Why it works: Customers redecorating want pieces that work together
Strategy 3: Protection & Care
Customer buys: Sofa
Upsell: Fabric protector spray, furniture coasters, throw blanket
Why it works: Protects investment, extends product life, practical additions
Strategy 4: Set Completion
Customer buys: 4 dinner plates
Upsell: Matching salad plates, bowls, mugs—"Complete your dinnerware set"
Why it works: Sets look better complete, often sold as incomplete "starter sets"
Best practices for home goods:
Offer "Room in a Box" bundles with coordinated items
Highlight "Designer's Choice" or "Staff Picks" for pairings
Include dimensions and scale references
Show color/pattern coordination tips
Bundle care products with main purchases at checkout
Ready to create your upsell strategy?
We have a range of different upsell strategies for you to choose from!
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