Offer additional services that can be upsold post-purchase but pre-shipment.
Upsell a service addon to certain customers
With the increasingly competitive nature of e-commerce, retailers are constantly looking for ways to differentiate themselves and enhance the customer experience. One effective strategy is offering additional services that can be upsold post-purchase but pre-shipment. The example of viaGlamour cosmetics lab is perfect, where they offer priority formulation for those willing to pay a premium for expedited services.
Let's delve into other services that e-commerce stores could offer and how the OrderEditing feature in Shopify can facilitate such upselling.
Potential Services for Upselling
Benefits of Using the Free Shipping Incentive Flow Template:
- Personalization & Customization:
Example: A fashion brand could offer embroidery or engraving services to personalize items.
- Gift Wrapping & Special Packaging:
Example: Prior to significant holidays, offering gift-wrapping or special themed packaging can entice customers looking to send gifts.
- Extended Warranties or Protection Plans:
Example: Electronic retailers or stores selling high-ticket items can offer additional warranties or damage protection services.
- Subscription Box or Membership:
Example: A gourmet food store might offer a monthly curated box subscription or a membership that offers exclusive products or discounts.
- Virtual Consultations or Tutorials:
Example: A skincare brand can offer personalized virtual consultations for product recommendations or tutorials on how to use the products effectively.
- Assembly or Installation Services:
Example: For furniture or tech products, some customers might appreciate the convenience of professional assembly or installation.
- Express Content Delivery:
Example: For digital products, such as e-books, software, or online courses, offering a faster download speed or early access can be appealing.
How It Works:
Once an order is placed, Shopify Flow checks if the order value is above a certain value.
If the order qualifies, an automated email is sent to the customer with a personalized email including a custom message, subject line to upsell the customer on a certain product or service before their order ships. OrderEditing will send out the automated email on your behalf to the customer with a pre-populated link for them to edit the order.
A few hours left to make changes
We're getting your order ready to be shipped. You have a few hours left to edit the order.
or visit the store
If you have any questions, reply to this email or contact us at [email protected]. You can make last-minute edits to your orderif you need to change an address or your selected product options.
Q: What if the customer still doesn't want to add more products?
A: The choice lies with the customer. The email acts as a gentle nudge, not a pushy sales tactic. Their initial order will still be processed as usual.
Q: Can I combine this Flow with other promotions?
A: Definitely! For instance, if you have an ongoing sale, you can highlight discounted products in the email, making the offer even more enticing.
Q: Is there a risk of customers getting annoyed?
A: Transparency is key. Ensure the tone of your email is helpful and not overly salesy. By framing it as a chance to maximize value (getting free shipping), you present it as a win-win for the customer.
The Free Shipping Incentive Flow capitalizes on a customer's desire for value. By presenting them with an opportunity to get more for their money, you're incentivizing an increase in order size while also ensuring customer satisfaction. It's a strategic way to boost revenue while fostering goodwill.